Luckas Aarts

brand designer, art director, creative

Hi, I’m Luckas a graphic designer from Hasselt, Belgium. I’ve been passionate about art and design for as long as I can remember. Growing up, I dreamed of becoming a product designer or architect, but in 2016 I discovered graphic design and I was instantly hooked.

What excites me most is the endless range of possibilities and media within graphic design. To me, it’s the visual translation of concepts: a way to communicate stories, emotions, and ideas through a language that’s always evolving.

In every project, I aim to create design that stays true to the identity of the subject. My process is rooted in research, ensuring that concept comes before aesthetics. For me, a strong concept is always the foundation of strong design.